I mentioned earlier that David Warnock has an ad “on TV.” Which is true. What was not clear, at least to me, was the extent of Warnockâ€™s TV buy.
Itâ€™s big. Really, really big.
There are four major television stations in Baltimore. WMAR (ABC Channel 2), WBAL (NBC Channel 11), WJZ (CBS Channel 13), and WBFF (Fox Channel 45). Warnock has ad buys already in place with WJZ and WBFF for $197,200 and $175,100, respectively. The ad buys run from yesterday, January 18, through February 21. FCC records also show that Warnock has been in contact with WBAL and I canâ€™t imagine heâ€™s going to shun WMAR either.
$372,300, for two stations covering one month. Thatâ€™s a lot of ads. My guess is that thereâ€™s a lot more to come after February 21.