Two days in a row now. I like this one. It uses my favorite Raskin picture on the first page, a picture first used in an earlier ad with Raskin looking at a computer screen in a dark room. The closeup shot communicates seriousness of purpose, empathy, caring. And it’s well lit.
Most importantly, the page has a low words per page ratio – it’s not as cluttered as so much of his mail has been.